A professor at my college once famously opened his lecture by saying “Opinions are like ass***** and everybody has one." This is certainly not his original but it made an impact because this was coming from a guy who made his living - bread, butter and jam by airing his opinions. He was an art critic! I am aware that I will not be paid for this opinion venting. I will be content just knowing I will have less clutter in my head.
Thursday, December 28, 2006
Just a lot of questions.
Wednesday, December 20, 2006
Rainy days
Today, it rained after a long time. Red earth was all moist after the clouds poured their heart out. She stood at the kitchen window longing for him. He walked by the window smiling, into his mobile phone. He walked into the house reading out the message and said it was very stupid but funny. She stood by the door, waiting for him to look up. He walked on muttering how he hated the rains and the puddles of water it left behind on the streets.
Quietly she went back to the kitchen window. She stood there looking at the little bird bath in her garden, brimming with rainwater and a sparrow wetting its beak in it.
Thursday, December 14, 2006
Social Pressures!
Wednesday, December 06, 2006
Siempre una problema!
Monday, December 04, 2006
Madras Musings - II
2) I am still envious of people who own houses on that stretch of Besant Nagar.
3) There are a whole lot more restaurants now and not just with authentic Tamil food.
4) The hoardings in Chennai are getting bigger. They seem to cover every single site on Mount Road.
4) Chennai's probably the only city that takes innovations in saree seriously. I mean designers every where are looking at adding more bizarre designs to their list but someone in Chennai has actually come up with a saree with a pocket! It can hold your cellphone the hoarding shows. Way to go!
5) Chennai also has new malls now. Unfortunately didn't get to visit any but the good old Spencer's.
6) The city is no more "conservative" as all of us would like to believe. Fashion's certainly on scale with what you see in other cities (Or like hardcore chennaites like to say "it looks like Bangalore") and people spend generously (only relatively :-) too. But yes they are way behind when it comes to pubs. In that aspect Bangalore rules (!)
7) Tamil film names are getting weirder. I saw huge hoardings of "E" just that one alphabet. Upendra fan I suppose?
All these changes not withstanding I am glad to report that it is still warm (I don't mean temperature) and certainly safe for single women venturing out even at midnight. Something Bangalore was never and I am not hopeful, it ever will be.
Nevertheless I am glad to be back home, to the cold winters, television, my desktop, home cooked food and yes husband too:-)
Friday, December 01, 2006
Madras Musings
My work this time is hardly romantic. I am seeing the other side of Chennai which tourists experience in a small scale when moving around the city - the garbage piles. If you thought you've seen it all just because you've stuffed your nose with cotton while crossing Cooum or those innumerable slums you pass through, let me tell you that's not all. The outskirts of the city has garbage piled up for miles. They are at least two storeys tall and spread literally for miles. And there are people wading through it to get paltry salaries. It is so disgusting that it makes me very very sad.
I will write more when I am back. I will try and keep the garbage out of what I write because I've had enough of it. I am sure I will not forget this trip for a long time.
PS: sorry for the cliched title couldn't think anything creative...mind's numb after five days shooting garbage.
Tuesday, November 21, 2006
New role.
Monday, November 20, 2006
Staring hurts!
Thursday, November 16, 2006
Observation
Tuesday, November 14, 2006
Sadly...but
But once in a while my work takes me to places where traffic and mobile connectivity is only a small part of the conversation. they have real issues to talk about.
Thank god for small mercies
Friday, November 10, 2006
Situation.
Has it happened to you? What did you do?
Fourth estate revisited.
Monday, October 30, 2006
Friday, October 27, 2006
Deepavali ventures!
This Deepavali we attempted to make friends with our neighbours. So one evening armed with sweets and smiles we knocked on three doors. The first door was not unfamiliar in the sense we knew each other. So it was "oh please come in" to "have some coffee" to discussion on cricket to "we celebrate Deepavali tomorrow." Over all not awkward.
The second door was a tricky one cos we do not know them at all. So we ring the bell and peep into a hall full of older generation staring into the TV. We say "we are your neighbours we thought we will come and say hello"...this throws them all out of gear and in response we get only "uh oh" and we repeat again we are neighbours. Then the shock wears out, we are seated and the younger ones in the family are introduced. Both husband and wife are software engineers. Within minutes we know that entire family including grandparents have passport and visa ready to go to USA except for the newest entrant in the family who is just a year old. We also are introduced to the newest mobile phone in the house that they bought at a Deepavali sale just that morning. Then one of them says "It is good that you came and introduced yourself, we don't have time for this you see" UH?
Then we say bye and head to the next door and knock. An absolutely shocked girl opens the door. We introduce ourselves and say we came to say hello. The girl simply replied "Hello" and there is absolute silence. We don't know what to do, so we just give her the box of sweets. She says thanks and shuts the door. We just stood there staring at the door!
So much for making friends :-)
Wednesday, October 25, 2006
q?
Saturday, October 14, 2006
Sounds...
Saturday, October 07, 2006
Time for some education?
Wednesday, September 27, 2006
Thought for today
Me: Do you enjoy what you are doing here?
Her: NO.
Me: But err...you spend so much time doing it.
Her: Yes I do but this is not what I want to do at all. This does not excite me.
Me: Are you at least learning something useful out of this?
Her: NO. For what I put in I don't get enough.
Me: Pardon me asking but is it the money that keeps you here?
Her: Money? I haven't cashed in my last month's salary!
Me thinks: You spend so much time and effort doing what you don't like. Something that doesn't even give you anything worthwhile, not even money. Then why are you here?
As though she heard it - She: I will hopefully get out of this soon.
Me thinks: People spend so much time, effort and emotions in doing something that they don't like and do a good job of it. Imagine what a fantastic job we would do if we actually did what we want to do.
Tuesday, September 19, 2006
What happened?
Wednesday, September 13, 2006
the man who makes me cry...
I don't remember how I got introduced to him. It could be that I loved his jhuki jhukisi nazar from arth and did some research to find that he could blow mind away. Or that song tumko dekha tho yeh khayaal aaya (I forget the movie name shux) was so soul stirring that I was hooked to his voice, Jagjit Singh's voice (BTW that song was written by Javed Akhtar, WOW).
I get so distracted that I can't talk about one subject without bringing in ten other topics. PHEW
Coming back to JJ. First thing I did when I started getting big fat salary (I won't tell how much because that's an embarrassment compared to what a 20 year old earns now) was to buy his cassettes, no CDs plain old Audio cassettes and play it on my brand new videocon two-in-one. I could listen for dayyyyyyyyyyyyys non-stop. I still do.
I do not know enough adjectives to describe the quality of his voice and what it does to those words. Every singer worth his name has sung the hazaaron khwahishen aisi written by Mirza Ghalib but JJ renders it sooooo beautifully that tears just won't stop. Over the years I have bought every single cassette I could lay my hands on and heard everyone of them a zillion times (yeah yeah I drove my mother crazy with it but she was glad at least I wasn't mad about rock).
My all time favourite, the one song I can listen to all day and get emotional about, every single time is Woh Kaagaz ki kashti woh baarish ka paani. You hear it from him once, and anyone else who attempts to sing it will only be booed, however good he or she is.
Why all this peetike...well that is because I heard him live in Bangalore last Saturday! I was so thrilled to be listening to him live that I had goosebumps for the first one hour and tears of joy for the next. He is simply out of the world. He creates such a wonderful chemistry with the audience, we went mad (all excpet the ones busy with their cell phones!). He has come to Bangalore, I think three times before and I missed the concert every single time. Once I got to know about it too late. Second time I couldn't afford the tickets and third time I was not in town. But it was worth the wait.
At the concert I knew 90% of the ghazals he sang (a far cry from the carnatic concerts I've been to where I feel like an idiot while the rest of the audience lets out collective wah wah for they know the song/s). V also had a blast (nothing like me because his level excitement would be "yeah it was good" compared to the 600 word ramble of mine)
I have to thank three people here. 1) Worldspace radio for letting me know about the concert 2) Sav for getting me the tickets 3) that anonymous gal who couldn't make it to the concert despite having two tickets - you have granted one of my dying wishes (no I am not dying now but you get the drift right)
Ah what an evening it was......................
I am writing about it full four days after because if I had attempted this then all I would've managed to write "Ooohlala", "beautiful", "my god" and sobbed all over the post :-)
Friday, September 08, 2006
No regrets
Wednesday, September 06, 2006
An open letter to all mothers
My dear,
I am writing this on behalf of all the women from my generation who for the rest of their lives have to live with the precious sons you have produced and brought up. We have taken these men as our brothers, friends, and as husbands. And I can I assure it is not easy on us; that is why I am writing to you because we have realised that you alone can help the next generation of women.
1) Do tell your son that he is precious and special but not so often that he expects his sister, girlfriend or wife to treat him like a demi-god if not god himself.
Pl. do understand that we are on the same side here. Had the mothers of previous generation had done even half of these things said above, trust me, your married life would certainly have been better. You would've never had to say "no one listens to me" when in reality you wanted to say "my husband is a pain in the butt and I blame his mother for it"
Sunday, September 03, 2006
Accessorize...without buying!
Thursday, August 31, 2006
Did I miss the train?
Tuesday, August 29, 2006
Tress Stress :-)
blog hopping thoughts
Thursday, August 24, 2006
Dental Discoveries
For the last four days I have been living on ice cream, soups and sweets since I can't even open my mouth let alone chew! This is my childhood fantasy come true. Didn't you want to live on ice creams and chocolates? Only I am hating it right now. I want sambhar with veggies (!!!) in it. I want lots of veggies (I know mom you are smiling reading this). I want lots of chinese food and I want to bite into cashews and groundnuts. And what's worse I get tired of talking. Sigh.................
There is a good side to this process though. You can actually sit around and demand things. I have not had this fortune in a very loooong time. So there's mom who is constantly trying to feed me. There's dad actually taking off from work to be with me. A husband who is actually cooking his signature dhal for me before he gets to work! And a very jealous brother of mine who is trying to get back at me saying I am imitating Sean Connery while trying to talk. But except for the pain I am not complaining at all.
I also discovered that being a dentist is a very lucrative biz. 15 minutes of cutting, trimming and pulling and stitching up he gets a thousand rupees! It takes me at least a week's work and 1500 words to get that kinda money!
Thursday, August 17, 2006
Confused!
Wednesday, August 16, 2006
Broadcast Bill
Earning vs. Living
Friday, August 11, 2006
New broadcasting bill
Bollywood Othello
I watched Omkaara yesterday and loved every bit of it. It was almost three hours long but not once did I feel like stirring from my seat except at the intermission. I have not read Othello (Not for the lack of trying but Shakespeare is just not very easy for me) and don't know how many liberties has the director Vishal Bharadwaj, taken. Frankly I don't care. For this Othello adaptation delivers in every department. The cinematography is captivating in spite of the absolute barren locations the movie has been shot in. Music is really good. The title song is already a hit, so is the Bipasha number "beedi". But the other songs are worth listening too. My favourites are “jag jaa ri gudiya”, “naina thag lenge” and the other item song “namak.” The lyrics of “jag jaa ri” is beautiful. The romantic number "O saathi re” is also pleasant. Gulzar rocks :-). The songs don't really come in the way of the narration.
What can I say about the cast - Somewhere I read that Ajay Devgan is adequate as Omkaara. It is true he is not spectacular but I can’t see anyone else doing that role. He looks every bit the hardcore hitman, the love infected man and at the end a very convincing betrayed man. Nasiruddeen Shah ‘s character doesn’t have great scenes and with what he has he is good. He really can’t go wrong. Vivek Oberoi (or however the hell he spells his name these days) doesn’t impress. He has not impressed since his fantastic debut in “Company.” Konkana Sen Sharma is so comfortable in her role, it is beautiful to watch her perform. It is especially interesting how she utters hard-hitting Hindi expletives without any awkwardness :-) I am glad to see her in a “commercial” cinema as opposed to “off-beat.” Bipasha Basu seems to be a shade better than in her previous films (My memory is from her debut film Ajnabee) She might get a filmfare award sooner than John Abraham for acting. Vishal Bharadwaj needs to be applauded for showing Kareena Kapoor as tolerable person. She actually managed to get my sympathies at times.
The highlight of the film is of course Saif Ali Khan. The movie opens with him. If he managed to get a national award for his role in Hum Tum (???!!!) he should get an Oscar by that standard for this. He is simply brilliant. It is refreshing to see a hero ready to change his “image” for a role. Saif actually limps through the film and has yellowed teeth. He is very convincing as “Langda Tyagi.” I read somewhere that his mom convinced him to do this role. It is a good thing to be a mamma’s boy sometimes isn’t it?
I had only one problem though - the entire movie is in a dialect of UP which was very hard to follow, many dialogues were lost on me.
That just takes the score to 99 on 100 :-)
Thursday, August 10, 2006
To say or not say
I remember giving a headline "East meets west" to one of my articles back in college. I thought it was very witty (?) or something to that effect. The euphoria or the relief of coming up with something smart (!) lasted only till my professor asked me "As opposed to?"
Err, hmmm, ahem...gulp. He looked at me exasperated and said "do yourself a favour stay away from these supposed smart lines. They have been told a million times in this week alone"
Later another professor said the same thing again and again till I could actually catch myself saying it or writing it.
And in today's fast paced, globalised world cliches in the media are abound. Someone actually took time to put a list of them together and ranked them too. It could actually serve as a ready reckoner for budding journos. These things can especially come in handy when you have to end your PTC and can think of nothing smarter than your name and the channel's name.
Read all about it here.
In the list of cliches they have forgotten the most important ones "Only time will tell" and "as good as anybody's guess"
My humble contribution.
Tuesday, August 08, 2006
Things I heard on a Sunday afternoon
"How could that b****** do that?"
"Are you sure he is the one?"
"Are you sure that's what he was trying to do?"
"Yeah otherwise there is no need for him to be there, we know but still..."
"It shouldn't have happened. But what can we do?"
"Bhagwaan kasam humne kuch nahi kiya"
"You say he was the one, but don't beat him up. No we can't beat him up either. It will be an offence on our part if we touch him. We will just fire him from the job."
"Why call the police? They will let him go."
"This won't even stand in for a legal case. You will be the one embarassed about it."
"The same thing happened to my wife you know. I didn't do any thing, what could I do?"
"Beating up people is not for us; we are educated folks."
"You go around the city by yourself, what if he comes after you holding a grudge?"
"You should've been more careful. These criminals will keep on doing these things."
"No don't call the police we will just ensure he doesn't come back into this building."
"Well we know that he can go and do this somewhere else to someone else, but it won't be us."
"Don't be emotional about this. They are psycho men. we have to learn to deal with it."
"Why do want to make yourself visible for wrong reasons? Do not complain."
"You can't change the world. Don't be silly, you just make sure you are safe."
I just have one thing to say to all these men. "Spineless *******"
Wednesday, August 02, 2006
Friends came along.
We saw everything there was to see there
We parted only when our parents came to pick us up
You were my first best friend in all the six years of my life
Then he came along, told me stories of things I didn’t know of
I spent more time with him, and saw very little of you
You too moved on to the front of the class, to another friend
We lived on without bitterness and heartaches with new friends
I stepped into the world of adulthood, I never saw you again
But friends came along, some instant relationships that lasted
And some slowly and steadily made their way into my life
There was laughter, happiness and few tears on the way
Then came the crossroads of life, we parted ways to meet our lives
With promises to keep in touch, very few of them fulfilled
But friends came along, adding new shades to the heart’s colours
Opening worlds that I didn’t know existed, I took it all gladly
This time it was romance that came in the way of friendships
Leaving gashes on the heart, though filled with love, it still hurt
We got busy setting up our own worlds, with love, happiness and hopes
But friends came along, bringing their part of the world to mine.
Thursday, July 27, 2006
Holiday
Wednesday, July 26, 2006
Dil Chahta hai!
Coming back to DCH. The movie was good. But what made it brilliant was its timing in my life. It became a part of probably the best ten months of my life. I've had good times and great times before and after that. But that year was special. And now four years later, many happy moments of those times have become distant memories and DCH has come to be the symbol of that fantastic time of my life. And for everyone associated with the viewing G2, Sri, KB, K, P, and Sav, it is still a happy thought.
Some special moments have songs but I have a whole film. Joy indeed...here's to good times!
Tuesday, July 25, 2006
Blog power!
Monday, July 24, 2006
Definitions, derivations, theories and their side effects.
fem·i·nism (n). a) Belief in the social, political, and economic equality of the sexes. b) The movement organized around this belief.
fem·i·nist ( P ) Pronunciation Key (fm-nst)n. A person whose beliefs and behavior are based on feminism.
Derivation: The women who believe in feminism -
1) don't wear bra
2) don't like men
3) use men only for sex
4) must be lesbians
5) defy tradition
6) will be bad wives / daughter-in-laws / mothers
7) will smoke and drink.
Theory:
Any woman who defies tradition even in the slightest way is a feminist. The fact that she does wear bra and likes men will not be considered. She is a threat to the society (read my wife / sister / daughter-in-law) keep her away.
Side effects:
1) No woman wants to say openly I am a feminist.
2) Feminist woman is every mother's nightmare - "who will marry her?"
3) No mother-in-law wants her son to marry one.
4) Some "open minded" men secretly admire these qualities and find one such woman for themselves and then when the woman speaks her mind tell her "Sweetheart, I am not against feminism, I love you for being independent just don't bring that up when I ask you to make my bed."
Definition:
mar·riage (n. )
a)The legal union of a man and woman as husband and wife.
b)The state of being married; wedlock.
c)A common-law marriage.
Derivation: Depending on the gender
1) End of happy life but beginning of a life that's taken care of by wife
2) beginning of a new chapter but no more funky jewellery (only karimani (Mangalsutra) and kaalungura (toe ring)), jeans (sarees and salwar kameez only please), no male friends, no take out dinners (married and still eating in hotels tche tche) - the list is depressingly long.
Theory:
1) Married man can continue to live his life only he should be seen with his wife often enough. No change in dress code is required of him.
2) She should wear sarees (ok salwar kameez), start going to temples, cook like Nala (!), know the solution to every problem - why is the cupboard stinking to how to keep away cockroaches to throw the best birthday party ever to satyanarayana pooja details to why is husband so losing weight. All on her own, no expecting dear husband to help.
Side effects:
1) Men spend more and more time in office to take care of their wives.
2) Women take less demanding jobs to take care of their husband.
3) Husbands who help wives are tagged "hen pecked"
4) Wives who ask husbands to help are "bloody feminists"
And so the cycle lives on and on and on and on.
Thursday, July 20, 2006
Moving house.
Wednesday, July 12, 2006
Bloody hell!
It is all so pointless. True they will pick themselves up today and move forward, in their famous mumbaikar stride. How far though? Till the next blast?
It is that simple and easy to kill hundreds at one go eh? All in a day's work? The people who planted those bombs did they go back home tell their family "My day was good today; I finished what I was supposed to do"?
In all the carnage I saw on TV, one thought occurred to me. People in that far away Kashmir, witness blood bath like this everyday may be not on this scale, but blood bath nevertheless. We don't see the kind of outrage that Mumbai blasts caused yesterday. Is it because we have become used to the news of violence from there? Will we reach a stage where we will react to this kind of news with a “tut tut” and move on, even if it is in our neighbourhood?
Just like the fact that in the neighbourhood women are being harassed, houses burgled, young men beaten up and killed for mere mobile phones, does not move anything in our hearts, anymore. One day the violence of the scale like that in Mumbai will also mean nothing.
Blood will run cold soon and not because we are dead.
Tuesday, July 11, 2006
Alcohol consumption is injurious to health but...
hic hic hic!
Monday, July 10, 2006
Wonderings...
One not so regular Sunday evening.
Wednesday, July 05, 2006
13!
Monday, July 03, 2006
Humour me :-)
Friday, June 30, 2006
Professional hazard!?!
Last week, I had to visit a doctor to get a check up. I am not at all fond of doctors or hospital so it took a mighty effort from Vivek and a severe knee pain to force the visit. There I was sitting in the lobby cursing my knee and the doctor, who was late. I couldn't postpone the visit because she was then proceeding on a month long vacation "abroad." She arrived full 40 minutes late. Isn't there a rule that at least doctors should be on time? I mean many lives depend on her or his punctuality doesn't it? Thankfully it was a posh looking private hospital with its lobby looking like that of a five-star hotel and not a government hospital so I survived the wait.
Anyways since it was way past Vivek's office timing he left to office leaving me to see the doctor all by myself. So finally when the doctor arrived I literally ran inside and rattled off my problem. She asked me a few questions and asked me to lie down for a check up. Then she asked me what I did for a living. I usually don't answer the question but doctors make me nervous and I blurted 'journalist.' She beamed at me and said "I should've guessed," I was thinking 'oh may be this sort of knee pain is a professional hazard' and said so aloud. The doctor chuckled and said "no no it is not like that. Just that you have air of a journalist" and didn't elaborate. Since I did not want to linger any longer in the hospital I didn’t insist either.
Now the question is, what is "an air of a journalist"? I've come across this kind of statements many a times off late. Nobody has asked me straight off are you a journalist but when I tell them I am one, they usually say 'I should've known.' My mom and my brother tell me it is the way we journalists dress. Is it? My mom constantly complains how my dress sense has gone down the drain since I took to media. And she usually manages to draw a consensus from people around on that.
Now that is a professional hazard. I mean if we journalists have a dress code that everyone can identify, then it is a very dangerous thing isn't it? How on earth will we do an investigative report if we can't manage to be inconspicuous?
Thursday, June 29, 2006
NDTV Does it again!
On Tuesday Srinivasan Jain proudly announced that "LTTE has apologised for Rajiv's assassination and seeks to mend its relationship with India - exclusively on NDTV" and kept saying it for next half hour. I usually avoid watching news in close to bed time because my doctor has told me that it makes my blood pressure shoot up and might prove explosive. But this headlines caught my attention (I know I know I am the classic sucker that all these channels aspire to cater to to). Anyways NDTV's correspondent (name forgotten) was interviewing an aging Anton Balasingham (somewhere near London!). He said "As far as the event (Rajiv's Assassination), I would say it is a great tragedy, a monumental historical tragedy for which we deeply regret and we call upon India to be magnanimous....."
Back to Jain in the studio. He repeated that LTTE apologised for its act (???) and said the statement had cleared the air on who was responsible for the killing after more than a decade and half after the assassination! That was news to me I thought India had proved that LTTE was indeed responsible and had arrested and convicted as many as 27 people supposedly belonging to the banned outfit. Jain himself said this leading up to the next report that talked about sivarasan and Dhanu killing themselves in a Bangalore hideout (although pronounced as Dhanno by the reporter - Sholay hangover perhaps?).
Even more baffling was the next report that showed much thinner Jain himself (somewhere in Sri Lanka) after that historic press conference that LTTE leader Prabhakaran had called for. The report showed Prabhakaran regretting the assassination, in as many words. I understand Tamil so I know he didn't say "we did it" and his translator Mr. Balasingham certainly did not say it. Later though Jain came on screen and said again "LTTE apologises for Rajiv's killing." But not before commenting on what Prabhakaran was wearing at the press meet. What's with NDTV's obsession with what kind of outfit people they air are wearing?
Now don't mistake me for an LTTE sympathiser. I am not. What irks about this report is how the channel is trying to twist the statements to suit its TRP ratings! Oh BTW about LTTE seeking India's cooperation, Jain said "India" has said NO to any such thing. And they cut to the sound bite of this Anil Sharma, a Congressman and Rajiv Gandhi's close associate where he is saying very passionately LTTE doesn't deserve India's friendship. Now my question is who the hell is Anil Sharma? And since when did one individual who holds no office whatsoever in the government represent India?
You think I am over reacting? you see today's Hindu where another spokesperson of LTTE has said "We did not own up to killing" http://www.hindu.com/2006/06/29/stories/2006062910080100.htm
What are we doing in the name of Journalism?
Tuesday, June 27, 2006
Ice cream saga - last word?
Question: I saw the Kwality Walls piece of advertising with my 13 year old kid. It embarrassed me no end. I thought ice-creams were for kids. How come? Satish Venkat, Bangalore Answer: Satish, I hope you were the only embarrassed one of the two. Ice-cream advertising is coming of age in India. The concept to examine is the one that points at two forms of brand positioning and advertising. The first form is what I term “narrow spectrum” positioning and the second is “broad spectrum” positioning. When ice-cream (or for that matter frozen dessert) brands enter a market, the first thing they do is pluck the lowest common denominator of the market. This is the child-audience of the country at large. Key and simple insight: Kids love ice-cream. All ice-cream advertising therefore, focuses on little children as consumers and their not so little parents as endorsers and buyers. When you advertise an ice-cream for a 2-15 year old, this is narrow-spectrum positioning. The potential for the consumption of an ice-cream is however, across the base of the population at large. After plucking the low-hanging fruit of the market, marketers focus on the possibility of a broad-spectrum appeal that could grab the child, adult and geriatric alike, into consumption. This is when advertising starts addressing every family member there is to address, with one common appeal. Broad-spectrum positioning however robs a brand of focus. And that is the downside of this kind of a positioning stance. Reasoning: When a brand means everything to everybody, it means nothing to anybody! The ice-cream advertising you are referring to, is an attempt to make the ice-cream as adult as possible. The adult market is full of value. Adults are getting very indulgent today. And its time to capitalize on this trend. Its time to erase memories of the ice-cream as a kiddy thing to do, from the mind of the adult. And therefore, this attempt. Don’t be too embarrassed. Let’s hope the kid at hand does not understand the hidden meaning of all those suggestive notes and tones. I am sure this is a false hope, though.
For more click on this link http://www.deccanherald.com/deccanherald/jun262006/eb1558522006625.asp
This makes sense doesn't it? All the advertisements - print and television has some sex innuendo or the other in it. It is all part of the strategy to include the 'broad spectrum' hmm.
We are from the land of Kamasutra but we will not allow girls and boys to sit together in classrooms. We will give sexual connotations to ice cream but we will not show two people kissing on screen. We will have women in itsy bitsy clothes in every scene of the film to attract the crowd but she has to wear a Saree or a salwar kameez when the hero talks of marriage to her. We will have condom vending machines installed in all public places but will laugh at any one who tries to use one.
We are a very confused people aren't we?
Thursday, June 22, 2006
Knock Knock
Everytime I encounter death all these questions come up in my head. Of course I have not come face to face with death too many times. But it has come close enough to disturb me. However the questions have not been answered, instead it has only doubled in number.
What do you say to a person who has lost someone? "I am sorry" seems like a ridiculous thing to say. Especially when it is not in English. Should we just not say anything and ask about other things? But isn't that rude? Then again what's the point of asking about the details isn't it. Sometimes I've realised that people do want to talk about their loss. That's how they get over it. But how do you know if they want to talk about it or not?
One thing is sure though. Death reminds us of our mortality. It tells us we are not invincible after all.
Sunday, June 18, 2006
Undoing the Myths
Thursday, June 15, 2006
Puzzles of life.
When does cynicism set in, in one's life? At what age? Under what circumstances? How far will a person carry the resentment and bitterness of an unhappy childhood, a betrayal and failures? And how long? I have never understood this cynicism, this bitterness that makes an individual hate everyone and everything including oneself.
Sure, I've gone through betrayal more than once. Feeling let down is not alien to me. I've hated someone or something with all my heart at one point or the other. But soon the realisation dawned that hating someone or something would take more effort and more space in my life than just moving on. I have just this one life why should I waste it over people or things that aren't helping my cause? Whatever the cause.
The disappointment, the anger, the frustration does take over at times but isn't life worth figuring a way out of it? As long as you live there will be unhappy situations to face and unsavoury people who will walk in to your life. But is resentment the answer? The bitterness, the hatred - what good does that do to the one's you love or even yourself? Is it worth living a life time being unhappy? Do such people realise how difficult they are making their own lives and others around them?
Wednesday, June 14, 2006
Not just in India eh?
"The government doled out as much as $1.4 billion in bogus assistance to victims of Hurricanes Katrina and Rita, getting hoodwinked to pay for season football tickets, a tropical vacation and even a divorce lawyer, congressional investigators have found."
Next time one of us looks longingly into the map of USA or a hollywood film and say "you know only India is soooo corrupt, in America and all its all very good" should think about this story.
And any of the Phirang junta who walks into India (or sits in his own country) and say how our illiterate junta is being looted by sometimes equally illiterate and very literate politicians, should look at the things happening in their own country.
There's a saying in Kannada that goes "ellara mane dosenU toote!" which means it doesn't matter who makes the dosa there will be holes in it.
Moral of the story: Developed or Developing every country has its share of corruption. It is after all matter of kurchi and kaasu!
Sunday, June 11, 2006
Mangalyam tantunaanena...
I am not sure how accurate this translation is, but this is explanation is widely accepted. Now what strikes me the most of this very sacred mantra is that it says "this sacred thread is essential for my long life" That is the bride groom's long life! And since you (the bride) have special attributes to keep me alive and prosperous I wish that you live for a hundred years with me. Very interesting indeed.
This was probably written to mean that "a man cannot live his life without a woman" And so they need to be united in a sacred (?!?) bond. But in today's context and after years of living in man's world it comes across as very selfish statement to me. It comes across as if a man needs woman ONLY because she can give him a long and happy life. Doesn't it?
I am suddenly interested in Vedas...I want to know read the scriptures to see what is actually written and how it has been interpreted or misinterpreted by Man.
Friday, June 09, 2006
HUH!
Flavour the season.
What else but Football. I mean a bunch of football enthusiasts in a remote village in Assam have bought a colour TV for the village to watch the world cup and lo behold Brazil is their super favourite. Why should I be left behind? However I have to confess that I come from the family of Cricket crazy (surprise surprise). I am used to staying up late and listening to radio commentary and in later years fight with my mother to let us watch cricket instead of buniyaad and tea time matinee (yeah yeah yeah I am not from your cable tv generation I've seen black & white television and used radio for infotainment even before that word was coined). I watched every single match even ranji and our local gully tournament in my days. I lost all interest in it later over the match fixing controversy.
Football I knew very well. Not because I watched the game but because studied it for my Physical Education exams. Yes, I had a mad teacher who insisted we learn the rules of all games possible. The fact that both my parents were obsessed with sports didn't help either. Let me clarify that my mother later traded it for soap operas and tear jerkers (I seriously dunno why though). Coming back (!!!!!) Football I knew well but didn't follow too much of it. But all that changed during the last world cup. It wasn't a football crazy boyfriend or a wild football crazy friend's party that changed it all but my job. I was at the time beginning to be a journo and the only job my news editor trusted me with updating the ticker for the news channel I worked for. So it was my duty to run across two hallways avoiding the hurricane of producers running in the opposite direction, make a steep right turn bang into the chair on the left (every single time) and update breaking news. So when world cup started I had to keep track of the games and update the ticker. And I fell in love with the game. Ronaldinho stole my heart with that back flip goal of his. I nearly cried when he got the yellow card (or was it red?). And the excitement it caused in the otherwise mundane office life of ours was just mind blowing. The hurricane of producers running against me would stop for a second to ask "goal? Who hit?" and get back feeling a little better about their lives. It changed my life. It brought back sports into my life, after the exit of Cricket. And Now I watch all matches irrespective of who is playing and whether or not the players look hot. (pssssst all of them look hot btw)
Now the world cup is back. I actually am wishing I was in Bengal, Kerala or even Arunachal Pradesh where they go openly mad about this game and wouldn't mind a madcap woman losing it in public. I've done it Arunachal with a bunch of Monpa women for company for an inter-district game!
Any one for football party anywhere please let me join you. I will even tolerate the beer but please let’s see some excitement for the master's game. Lets put up large screens, paint (y)our faces and pay our respects.
Wednesday, June 07, 2006
Blogged me away
For more details go to http://www.blogswara.in/home.htm?PHPSESSID=6045bf46da23735d5926f2c47f851df8
I don't have time to put in my thoughts about it right now cos the power is gone and the UPS driving me nuts with all the beeping...so more later for now enjoy the music.
Sunday, June 04, 2006
I am not the only one.
http://www.thehoot.org/story.asp?storyid=Web5917635236Hoot94959%20PM2130&pn=1
go-go boots!
Wednesday, May 31, 2006
Misleading headlines.
"As IT outsourcing demand in India falls apart Indian IT training institutes leave India in search of life abroad"
This is the headline. When I first read it I thought Oh god it is already happening? Questions - how and to whom are we losing to came up so I read on.
IT education and training major NIIT Ltd will set up 85 training centres across the world over the next 12 months with an investment of Rs 20 crore. "Out of the 85, 60 would be opened in India and rest in China and in other locations," NIIT Chief Executive Officer Vijay Thadani said. The time-frame for this expansion has begun six months ago and some investments of the slated Rs 20 crore has already been made in upgrading some of the existing centres, he said. NIIT currently has over 3,500 learning centres in 31 countries with over 700 centres being in India. NIIT Ltd today entered into a strategic partnership with Sun Microsystems to introduce specialised education and training programmes for students on Sun's technologies.
The piece no where says anything about outsourcing demand falling apart. In fact the NIIT chief says that "out of 85 centres planned 60 would be in India" Wow he must be losing his mind. They are opening so many centres when the demand for outsourcing is "falling apart" Isn't that called hara-kiri? Even in terms of plain commonsense? Don't think the reporter who got the press release or the subbie who put it up thought about it. He or she just thought "Hey its about outsourcing (is it ?the report actually talks about training centres, some one help me understand the connection if there is one) so let me make up some whacky line. " Sure they got me reading but then they are not gonna have me reading the rest of their site...ever. Unless I want to get my daily dose of media sensation.
Talking about headlines, Last week sometime Sachin (apna sachu) ruled himself out for the test squad to WI. So NDTV decided to ask our Mr. Dependable what he thought of it. The headlines read something like "It does not matter if Sachin is not there." Now I am not a big fan of Sachin but I was shocked that Dravid would actually say something so blatantly. Whether they play good cricket or not, our boys in blue (or is it men in blue) sure know the art of diplomacy. So this was shocking. Bitten, I sat through many many reports about reservations to see the report. And then Dravid filled my screen and said in a very typical way something to the effect "it would have been great to have Sachin. Unfortunately he can't be part of the team, now we have to play without him. This will give the younger players a chance......" Now where did he say "It does not matter if Sachin is not there"?
Unfortunately I can't stop watching NDTV cos my cable fellow refuses to give me any other English news channel! Life's bloody unfair I tell you.
Tuesday, May 30, 2006
For the love of PINK
I wish they had a picture of what they are describing. Someone please please start a purple orange or even flourascent green revolution. Bring back Govinda.
Bipasha Basu's wearing pink go-go boots.
She's in a matching frilly skirt and top, looking like an enthusiastic extra from a Barbie video. "Thank God," the actress laughs, "I'm not the only one." This is true. Akshay Kumar and Suneil Shetty are in blue suits with frilly pink shirts and bow ties, standing in front of microphones on a suprisingly plain white set. They are flanked by Bips and Rimii Sen, dressed in similar attire.
http://www.rediff.com/movies/2006/may/16herapheri.htm
A sequel with pink actors on a white stage dancing to Reshammiya's tune. Lord be with the audience.
PS: what's a go-go boot?
Monday, May 29, 2006
No wandering thoughts...
Ok that statement is not entirely true, me and no wild thoughts - I must be dead! What's kept me from blogging, is the typing! Seriously, all the technological advances is of no use if it does not help a person be what he or she wants to be. In my case - Lazy. I know there's a software that converts speech to text (I witnessed the test in P's house sometime back). But that too takes effort I mean I have to hold a mike and speak to it, wait for the computer to understand and convert it into text. That's hardwork at times. I'd like it if some software senses the it when there is a thought and I formulate it in my head into something readable and in that instant it is converted into text. I am willing to do this thought process in the vicinity of a computer cos I assume technology is not so advanced that it can sense the thought swelling in my head while I am crossing the streets or other unmentionable situations/ locations I get ideas in.
I hope some techie reads this, gets excited and solves this small problem of mine. Then I can blog wherever whenever (I think that's tagline of some product)
Just as I finish this I hear the NDTV weather report where the reporter is saying with great gusto "that the south west monsoon has had severe effects on Cozycode in Kerala" (I wish I could write it the way he said Kerala too but I can’t. If you've heard any North Indian say it then you know it). Malayalis do write to NDTV and protest over malligning the name of your place. Demand they put only Malayalis to talk about Kerala. If need be, go on hunger strike. I shall provide the most important part of it - moral support. Go on…it is the flavour of the season, don't be left behind.
Maja maadi.
Friday, May 26, 2006
Slacktivism! Why didn't I invent the word?
Ethical living
Armchair warrior Too apathetic to take direct action? Then you should become a slacktivist. Lucy Siegle sits back and reaps the rewards of low-energy activism
Tuesday, May 23, 2006
GRRRRRRRR
"There's something about a perfect female posterior wrapped in a tight red skirt that just makes time and space melt away. There are airlines and there are airlines, and then there's a breed of bearded business moguls who like to admirably concentrate their energies on making sure they have the finest stewardesses in the land." for more read http://in.rediff.com/getahead/2006/may/23don.htm
Sunday, May 21, 2006
A duplicator, a port-key and floo powder!
Off late I've also been wanting a duplicator. I can use it when I am in a fix about meeting someone I am not a great fan of or even vice versa. In both situations I will not be the one facing the uncomfortable situation; it will be my duplicate evil self with a slightly altered ethicator (the copyright of this word probably belongs to Bill Watterson eh?) or just plain old good self :-) And this is just one of the many uses of the duplicator!
Oh for some magic in my life.......